Fractional Marketing Leadership for Growing Businesses
You know marketing matters, but you're tired of disconnected strategies and agencies that don't understand your business. As a fractional marketing leader, I integrate with your team—whether that's a department, a single specialist, or just you—to develop content, build strategy, and ensure every initiative drives results.
Strategic guidance meets hands-on execution, scaled to exactly what your business needs right now.
Why does marketing feel so
hard for growing teams?
Marketing often becomes reactive as teams grow – more channels, more pressure, and less clarity on what supports your business goals.
You're under constant pressure to "do more" with the same budget
Campaigns get launched without clear outcomes or accountability
Your sales team isn't using the content you're creating
Strategy lives in a deck somewhere, not in daily execution
There's no time to step back, prioritize, and focus on what
will move your business forward
Here's how fractional marketing leadership works
What "fractional" means:
Think of it like part-time or contract marketing leadership, but with a key difference. You're not just getting task execution. You get a senior marketing leader who embeds with your team on a flexible basis, providing the expertise and accountability of a full-time CMO without the full-time cost.
What makes this different:
Integrated leadership: I work alongside your team (or become your team), not as an outside consultant delivering plans you have to execute alone
Strategy + execution: No handoffs or gaps between planning and doing
Revenue-focused: Every initiative ties directly back to sales goals and business outcomes
Flexible engagement: Retainer-based for ongoing partnership, project-based for specific initiatives, or advisory for strategic guidance—whatever fits your business right now
A Bit About Me
I'm Aline V. Chaprazian, and I founded AVC Strategies to give growing companies access to senior marketing leadership without the full-time hire or agency runaround. With over 10 years of leading marketing for startups and growing companies, I've been the overwhelmed solo marketer, and I know how transformative the right support can be.
I work directly with you to build a strategy, create content, and make sure every marketing effort connects to your business goals.
How We Work Together
Fractional Marketing Leadership: Your on-demand marketing leader for ongoing strategy and execution, scaled to what your business needs right now.
Advisory & Strategic Consulting: Strategic guidance for teams that have execution covered but need expert direction and oversight.
Project-Based Engagements: Focused support on specific initiatives that need expert attention from start to finish.
Whether you need consistent leadership, targeted project support, or strategic advising, I bring hands-on execution and strategic thinking to demand generation, content development, event marketing, analytics, and more.
Ready to turn marketing into a revenue driver?
Book a discovery call and let's talk about where your marketing is today, what's not working, and how strategic leadership could help you focus on what matters most to your business
