Hi, I'm Aline
I help lean B2B, B2C, and SaaS teams turn scattered marketing into a focused, revenue-driven system, without the agency runaround or a full-time hire.
Why I Started AVC Strategies
I've been in marketing for over 10 years, leading teams and campaigns across agencies, startups, scale-ups, and enterprise companies in education technology and finance. I've built marketing departments from scratch, managed teams of specialists, and orchestrated campaigns that generated millions in pipeline, including a webinar series that generated $644K in sourced opportunities and influenced $3.3M in pipeline, all launched within one month.
Here’s what I learned along the way: I used to be that sole marketer at a company doing it all on my own - stretched thin, reactive, and without the strategic support I needed. It wasn't until we brought in a consultant who helped us get focused and take the load off that I realized how transformative the right partner could be.
That experience shaped everything. I founded AVC Strategies to be that partner for other lean teams, the marketing leader who helps you prioritize, execute, and connect marketing directly to revenue without the overwhelm.
After years of seeing teams stuck between high-level strategy and day-to-day execution, I knew I wanted to work in that gap. I help teams bring structure to their marketing, align efforts to sales goals, and turn big ideas into focused initiatives that actually move the business forward.
I believe marketing should feel intentional, not overwhelming, and that the best results come from strategic thinking paired with hands-on execution.
My Approach
I don't believe in one-size-fits-all plans, or in handing you a strategy deck you're left to execute on your own. Every engagement starts with understanding what matters most for your business right now, then focusing our energy there.
I work at the intersection of strategy and execution, helping you decide what to focus on, what to pause, and how to move forward with clarity. Whether I'm developing content, building campaigns, or advising on go-to-market strategy, the goal is always the same: marketing that connects directly to revenue.
What guides my work:
Focus over noise
Strategy before tactics
Honest, collaborative partnerships
Marketing tied to tangible business outcomes
A Bit More About Me
I'm based in Watertown, Massachusetts, and work with clients across the United States. When I'm not helping teams focus their marketing, you'll find me spending time with my two dogs, Archie and AJ, catching movies with family and friends, or hopping between local cafes in search of the perfect chai latte and pastry.
I'm also constantly chasing the next after-work creative project to help me decompress, whether that's learning to use my Cricut, dabbling in crochet, or teaching myself floral arranging. I love to travel (Portugal was my most recent adventure), and I’m happy exploring what's close to home.
I care deeply about thoughtful, well-executed work and partnering with people who value clarity and collaboration. I'm known for making marketing approachable and achievable, simplifying complex challenges, asking the right questions, and taking things off your plate so you can focus on what you love.
AVC Strategies is certified as a Women Business Enterprise (WBE) by the Massachusetts Supplier Diversity Office (SDO), recognizing the business as majority woman-owned and operated.
Ready to bring focus to your marketing?
If you're looking for marketing support that's strategic, hands-on, and grounded in real business goals, let's start a conversation.
