Marketing Strategy That Connects, Converts, and Closes

AVC Strategies provides marketing leadership for teams tired of scattered efforts and strategies that never get executed. Choose ongoing fractional support or project-based engagement; either way, you get strategic direction and hands-on execution that connects marketing directly to sales results.

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How We Work Together

Every engagement is built around what your business needs right now. Choose the model that fits.

Fractional Marketing Leadership

Ongoing strategic partnership for teams that need consistent marketing leadership.

You get a dedicated marketing leader who embeds with your team to provide strategic direction and hands-on execution. We work together to prioritize initiatives, develop content, manage campaigns, and ensure marketing connects directly to revenue, without the cost of a full-time hire.

Best for:

  • Companies without a marketing leader or CMO

  • Teams with a marketing person who needs strategic direction

  • Businesses that need consistent support without a full-time role

Typical engagement: 3-6 months (20-40 hours/month), minimum commitment with a monthly retainer and define scope

Project-Based Engagements

Focused execution on specific initiatives that need expert attention.

When you have a clear project - launching a campaign, developing your go-to-market strategy, executing a tradeshow plan, or building a content system - I step in to own it from start to finish. I also provide coverage when team members are out on leave, parental leave, or during peak seasons when your team is stretched too thin. You get dedicated expertise exactly when you need it, without long-term commitment.

Best for:

  • Companies with specific, time-bound initiatives

  • Teams that need reinforcement during busy seasons or coverage during leave

  • Businesses testing fractional support before committing long-term

Typical engagement: Fixed scope and timeline based on the project (flexible scope and timeline)

Advisory & Strategic Consulting

Strategic guidance for teams that have execution covered and need expert direction to grow.

You have a team or agency handling myriad activities, and would benefit from need a seasoned marketing leader to manage the campaign and diverse resources, ensuring your marketing investments are focused on what matters. We meet regularly to advise on strategy, review initiatives, and help you make better decisions. they would benefit from having

Best for:

  • Founders not ready to bring on full-time or fractional marketing support

  • Companies with internal teams or agencies that need strategic guidance

  • Leadership teams making important marketing decisions

  • Businesses that need a sounding board and expert perspective without hands-on execution

Typical engagement: 2-month minimum commitment with a monthly retainer and regular advisory sessions (5-10 hours/month typical) 

Not sure which fits?

Let's Talk

What this looks like in practice

Whether you choose ongoing partnership, project-based support, or advisory, here's the work I do with clients:

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Marketing Strategy & Planning

  • Go-to-market planning

  • Marketing roadmaps

  • Sales enablement strategy

  • Strategic advising

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Content Development

  • Blog posts & articles

  • Whitepapers & case studies

  • Sales collateral

  • Email campaigns

  • Social media content

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Demand Generation

  • Multi-channel campaigns

  • Lead nurturing programs

  • Lead scoring & workflows

  • Analytics & optimization

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Event Marketing

  • Tradeshow strategy & execution

  • Webinar development

  • Pre/post-event campaigns

  • Attendee follow-up

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Additional Support as Needed

  • Website strategy

  • Branding guidance

  • Video production strategy

  • Social media planning

  • Project management

  • "I got so many warm leads at the conference! The email sequence after the conference helped secure sales calls with folks we chatted with and ultimately led to proposals to work together."

    — Paige Burns, Main Paige Media LLC

  • "Aline is an exceptionally dedicated, supportive, talented, and caring strategist who has extensive experience in various backgrounds and branches of marketing. Because of her background, she is able to meet her clients where they are at and for their specific needs."

    — Narineh Abrimian, Founder, Achkt Louys Armenian Matchmaking

  • "I have a clearer idea of my brand messaging, a large list of leads generated by Aline, and marketing collateral that I can use across my various platforms."

    — Evan Schmidt, Owner and Photographer, Halide Photography

How To Get Started

Step 1:

Book a discovery call

We'll discuss your goals, current challenges, and what's not working in your marketing right now.

Step 2:

I’ll recommend an approach

Based on our conversation, I'll suggest whether fractional leadership, a specific project, or advisory support makes the most sense—and outline what that would look like.

Step 3:

We get to work

Once we agree on scope and structure, we start making progress. No long ramp-up, no wasted time.

Schedule your discovery call

Common Questions

  • Absolutely. I often collaborate with in-house teams, freelancers, and agencies to get work done efficiently.

  • Yes. Engagements are designed to evolve as your priorities change. We adjust scope and focus as needed.

  • For fractional leadership, I require a minimum commitment of 3 months. 

    Here's why: real marketing results take time to build. Strategy needs space to be implemented, campaigns need time to optimize, and content needs to gain traction. A month-to-month arrangement often leads to the same scattered, reactive approach you're trying to move away from. Project-based work is different; those engagements have a clear beginning and end tied to specific deliverables.

  • Yes. Project-based engagements are perfect for providing temporary support when team members are on parental leave, medical leave, or when your team needs extra capacity during peak seasons like product launches or major events. I can step in to maintain momentum and ensure nothing falls through the cracks.

  • We begin with a discovery call to understand your goals, challenges, and constraints. From there, I recommend the work that will create the most immediate impact for your business.

  • That's exactly what the discovery call is for. We'll discuss where you are, what you need, and I'll recommend the best fit, no pressure to commit before you're ready.

Ready to bring focus to your marketing?

If your marketing feels scattered or disconnected from revenue, it's time for a different kind of support. Let's discuss whether fractional leadership, project-based work, or advisory makes sense for where your business is right now.

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